A nationally-recognized Inside Sales innovator, Bob Perkins has extensive executive experience
building and leading highly successful inside sales organizations. During his career he has
created unique Inside Sales systems and structures, including team selling models, compensation
plans, rewards and recognition programs, performance management tools, and sales campaigns which
have been adopted by many of the nation's largest companies. His 25 years Inside Sales
experience includes positions as Vice President or Director with Unisys, Silicon Graphics,
United Health Group and Merrill Corporation. Bob has benchmarked and worked with many of the
country's major corporations to implement or improve their Inside Sales channels. A popular
conference speaker, Bob has presented keynote addresses at industry forums and corporate sales
conferences nationwide; he also maintains a video channel,
Inside Sales Studio, that discusses trends
and tactics specifically relevant to Inside Sales leaders and today’s digital transformation.
His proven expertise with the interrelated aspects of leadership development, motivation, and
sales strategy has made him one of the top Inside Sales authorities in the United States. Bob
holds a Master of Science degree in education from Nazareth College, Rochester, New York.
With over 30 years sales and marketing experience, Larry Reeves brings a multidimensional
perspective to the AA-ISP executive team. He has managed virtually every aspect of the inside
sales industry, from building high performing sales organizations to the strategic development
of outsourcing and channel partnerships. Larry's diverse professional background includes inside
sales leadership positions with high tech manufacturers and integrators, Silicon Graphics and
Unisys. He's held executive leadership roles with the outsourcers Sutherland Group and
Performark. Additionally, Larry was a managing partner with strategic planning experts, Hines
Consulting; he has application development and sales experience with Custom Solutions, and was a
front line sales manager with Channel Re-seller Roslin Computers. An exceptional team builder
and motivator, Larry has developed a well-earned reputation for his operational expertise and
ability to improve efficiency and productivity. He is a recognized authority in performance
tracking and management, CRM tools and data management, and sales and marketing programs. Larry
holds a Bachelor of Science degree in Management Information Systems from St. John Fisher
College, Rochester, New York.
An International business executive, Erik Hammar has more than 20 years' experience of building
and leading sales organizations, driving business development and strategic operations. He is a
well-respected leader in his industry and spends most of his time between Stockholm, where he
lives, London and New York. He has worked and lived in 6 different countries. He also has a
background with startups from equities brokerage to the food and art industry. Most of his
career he has spent in the world's largest information and news company, Thomson Reuters. He is
used to working Internationally with various types of customers and cultures all over the world.
Previous roles are in both field and inside sales, account management, business development,
product development, marketing, strategic operations and general management. He has extensive
knowledge in the inside sales industry through his years in building up and running the global
inside sales operations for the Financial & Risk division in Thomson Reuters. Erik is also one
of the Founders of the Inside Sales Leaders Forum which is set up to progress the Inside Sales
profession in the Thomson Reuters corporation. In addition he is very active using inside sales
and social media strategies in the art industry as Chairman of Urban Artroom. He also runs a
private investment company called Hampro. As a true International business executive he has
spent years working across US, Asia, Continental Europe, Central Eastern Europe, Russia, CIS,
Middle East, Africa and Asia. He has lived and studied in the US as well as marketing and
advertising at the University of Stockholm, Sweden.
As the Senior Director of Sales and Services, Ashley Becker focuses on building the community
globally through various verticals including membership growth, expanding sponsorship and
partnerships, and creating awareness around the various accreditations. She supports and manages
many of the association's enterprise accounts as well as managing and mentoring the internal
sales and services team. Ashley also works closely with the expansion of the
global chapter program, which she has expanded from 20 to over 65 chapters around the world.
Ashley is a St. Catherine University Alum, where she received her Bachelor of Science degree in
Healthcare Sales. She currently resides in Milwaukee, and when not working Ashley enjoys spending
time with her family, traveling, and attending various sports outings.
Kameron Hobbs, Director of Marketing joined the AA-ISP team in 2014. Her responsibilities
include marketing to the Inside Sales community through a variety of outlets including email,
social media, relevant content, public relations, and by maintaining the AA-ISP website. Kameron
plays a role in the strategic vision of the association’s growth initiatives and works closely
with the whole AA-ISP team to align sales and marketing activities. Kameron attended Mt. Mercy
University where she received her Bachelor of Business Administration in Human Resource
Management and Business. Residing in Cedar Rapids, Iowa with her husband and four kids, Kameron
stays busy cheering on her kids at sporting events, and enjoying time outdoors.
Sudipta brings to the AA-ISP team over 15 years of various client-facing leadership experience
in Sales, Business Development, and Account Management. He has expertise in large enterprise
sales having worked with leading global financial information company, Thomson Reuters. During
his time at Thomson Reuters, Sudipta lead Inside Sales teams managing a $30M book of business in
the Asia Pacific Region. Sudipta is currently based in India, and is Director of Sales and
Business Development for Nanobi Data and Analytics, an advanced analytics company based in
His experience spans across many continents which has given him great exposure in sales and
business development, and a knowledge of various markets. He has a passion for relationship
building, talent development, and social development.
Sudipta loves to spend time with his family, traveling, and meeting people from various walks of life.
Richard Conde is a Ph.D. candidate attending the University of North Texas. Richard’s research
interests include inside sales agent performance, job satisfaction, recruiting and hiring
techniques and sales leadership. Richard’s article “The wide, wide, world of Inside Sales: A
Framework Delineating Inside Sales Operations” is under review at a top sales journal. Moreover,
Richard is currently researching the duality of a B2B inside sales agent role, motivational
influences for Hispanic and bi-lingual inside sales agents and the role of blogging on inside
sales performance. Upcoming studies include how to motivate applicants to apply for inside sales
jobs and inside sales compensation.
Prior to transitioning to academia, Richard spent 10 years as an executive in the financial
arena leading mid to large field operations ranging from 150 to 450 employees. As an executive,
Richard was known for creating employee-centric cultures, successfully managing change and
developing talent. He successfully led multi-year double digit sales growth while reducing
turnover and increasing employee engagement from 3.6 to 4.6 as measured by Gallup. Moreover,
Richard was known for exporting talent throughout his organizations, this is exemplified by 64%
of his direct reports being promoted to greater roles.
As a speaker, Richard has presented the following topics: Relationship Building as Leadership
Excellence, Leadership Branding Strategy, Leadership Challenges for Diverse Leaders, Corporate
Capital and Being the Whole You at the Workplace. In addition, Richard facilitated “Appreciating
Differences” training to over 2,000 employees.
Richard received his MBA from Southern Nazarene University and his BBA in Marketing from the
University of Oklahoma. He has also serves as the Vice President of Corporate Relations for the
Dallas Prospanica (NSHMBA) Chapter.
Joël Le Bon is a Marketing Professor at the University of Houston Bauer College of Business and
serves as Director of Professional Development for the Stephen Stagner Sales Excellence
Institute (Stephen Stagner SEI) which provides the most comprehensive and deepest sales
curriculum in the world. He served as the Director of Executive Education of the Stephen Stagner
SEI from 2010 to 2015. He is the Chief Academic Researcher & Higher Education Representative for
the AA-ISP, serves as the Vice-Chair of Digital Enablement & Development and Vice-Chair of the
Africa Forum for the GSSI Global Sales Science Institute.
Prior to joining the University of Houston, Dr. Le Bon worked in both France and Singapore for
over 10 years as an Associate Professor of Marketing and Department Head at ESSEC Business
School which is widely regarded as a top business school in Europe. Before becoming a professor,
he was a Strategic Account Manager for XEROX Corporation in France, and had sales and sales
management roles in the media industry where he won several all-time sales awards. As a
professor, he has earned over 20 international research and teaching awards, which makes Dr. Le
Bon the most awarded Sales Professor in the world.
Dr. Le Bon teaching leverages his rich international background and experience and covers such
topics as sales strategy; sales leadership; digital sales and account-based marketing; sales
CRM; sales negotiation; competitive intelligence management; marketing strategy; value pricing.
He consults and has directed numerous Executive Education Programs internationally for companies
such as 3M, Arthur D. Little, BASF, DHL, Essilor, Eiffage, Groupama, Hanglas, IBM, Mazars,
Mobivia, Renault-Nissan, Orange, Rogers, SBM, Samsung Motors, Schlumberger, SCI, Sodexo, Thales,
among others. His research focuses on increasing inside and outside salespeople's performance,
luck, and well-being; technology-guided sales; digital and social sales intelligence;
competitive intelligence and sales analytics; prospective sales managers and salespeople
competency models; customer satisfaction analysis and measurement. His work has been published
in leading academic journals and presented at numerous international conferences.
Dr. Le Bon holds a Bachelor of Arts in Management Science, a Master of Science in Marketing and
Strategy, and a PhD in Marketing from the University of Paris Dauphine. He was a Postdoctoral
Scholar at the Pennsylvania State University within the Institute for the Study of Business
Markets (ISBM) and is also an alumnus of the Kellogg ITP program of Northwestern University. He
has worked and lived in Europe, Asia and the United States, and was born in the island of
Mauritius (Indian Ocean).