Meet Our Leadership Team

Bob Perkins

Founder & Chairman

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A nationally-recognized Inside Sales innovator, Bob Perkins has extensive executive experience building and leading highly successful inside sales organizations. During his career he has created unique Inside Sales systems and structures, including team selling models, compensation plans, rewards and recognition programs, performance management tools, and sales campaigns which have been adopted by many of the nation's largest companies. His 25 years Inside Sales experience includes positions as Vice President or Director with Unisys, Silicon Graphics, United Health Group and Merrill Corporation. Bob has benchmarked and worked with many of the country's major corporations to implement or improve their Inside Sales channels. A popular conference speaker, Bob has presented keynote addresses at industry forums and corporate sales conferences nationwide; he also maintains a video channel, Inside Sales Studio, that discusses trends and tactics specifically relevant to Inside Sales leaders and today’s digital transformation. His proven expertise with the interrelated aspects of leadership development, motivation, and sales strategy has made him one of the top Inside Sales authorities in the United States. Bob holds a Master of Science degree in education from Nazareth College, Rochester, New York.


Larry Reeves

Co-Founder & CEO

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With over 30 years sales and marketing experience, Larry Reeves brings a multidimensional perspective to the AA-ISP executive team. He has managed virtually every aspect of the inside sales industry, from building high performing sales organizations to the strategic development of outsourcing and channel partnerships. Larry's diverse professional background includes inside sales leadership positions with high tech manufacturers and integrators, Silicon Graphics and Unisys. He's held executive leadership roles with the outsourcers Sutherland Group and Performark. Additionally, Larry was a managing partner with strategic planning experts, Hines Consulting; he has application development and sales experience with Custom Solutions, and was a front line sales manager with Channel Re-seller Roslin Computers. An exceptional team builder and motivator, Larry has developed a well-earned reputation for his operational expertise and ability to improve efficiency and productivity. He is a recognized authority in performance tracking and management, CRM tools and data management, and sales and marketing programs. Larry holds a Bachelor of Science degree in Management Information Systems from St. John Fisher College, Rochester, New York.

Ashley Gagliano

Executive Director, Global Sales and Services

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Joining the AA-ISP in 2010 as a rep, Ashley has worked her way up to be a key leader on the team, overseeing the Sales and Member Services team. She also plays a vital role in the growth, vision, and initiatives of the association. Over the last few years, she has taken on additional responsibilities including the strategic oversight of the Chapter program, Sponsorship Program and many of the Enterprise accounts. Ashley attended St. Catherine University where she received her Bachelor of Science degree in Healthcare Sales. When not working, Ashley enjoys spending time with her husband, and 2 children Sophia and Mason, hanging out at the lake or watching football.

Kameron Hobbs

Sr. Director, Marketing & Operations

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Kameron Hobbs, Director of Marketing joined the AA-ISP team in 2014. Her responsibilities include marketing to the Inside Sales community through a variety of outlets including email, social media, relevant content, public relations, and by maintaining the AA-ISP website. Kameron plays a role in the strategic vision of the association’s growth initiatives and works closely with the whole AA-ISP team to align sales and marketing activities. Kameron attended Mt. Mercy University where she received her Bachelor of Business Administration in Human Resource Management and Business. Residing in Cedar Rapids, Iowa with her husband and four kids, Kameron stays busy cheering on her kids at sporting events, and enjoying time outdoors.

Jen Gergen

Director of Operations

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Jen is enthusiastically devoted to advancing the Inside Sales industry and all the opportunities it can offer! As Director of Operations, she is dedicated to supporting and growing the association by joining forces and collaborating with AA-ISP members, sponsors, and executive staff. She is particularly focused on the constant review and evolution of internal processes and procedures to optimize the efficiency of the organization. It is her strong belief that authentic communication is the key to progress.

Jen is based in Brooklyn NYC and actively participates in the local art and music community, eternally grateful for a remote position that allows her the opportunity to travel extensively.

Life before AA-ISP was a truly colorful adventure, and Jen incorporates her unique talents and skills in all aspects of her position.

Richard Conde

Chief Researcher

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Richard Conde is a Ph.D. candidate attending the University of North Texas. Richard’s research interests include inside sales agent performance, job satisfaction, recruiting and hiring techniques and sales leadership. Richard’s article “The wide, wide, world of Inside Sales: A Framework Delineating Inside Sales Operations” is under review at a top sales journal. Moreover, Richard is currently researching the duality of a B2B inside sales agent role, motivational influences for Hispanic and bi-lingual inside sales agents and the role of blogging on inside sales performance. Upcoming studies include how to motivate applicants to apply for inside sales jobs and inside sales compensation.

Prior to transitioning to academia, Richard spent 10 years as an executive in the financial arena leading mid to large field operations ranging from 150 to 450 employees. As an executive, Richard was known for creating employee-centric cultures, successfully managing change and developing talent. He successfully led multi-year double digit sales growth while reducing turnover and increasing employee engagement from 3.6 to 4.6 as measured by Gallup. Moreover, Richard was known for exporting talent throughout his organizations, this is exemplified by 64% of his direct reports being promoted to greater roles.

As a speaker, Richard has presented the following topics: Relationship Building as Leadership Excellence, Leadership Branding Strategy, Leadership Challenges for Diverse Leaders, Corporate Capital and Being the Whole You at the Workplace. In addition, Richard facilitated “Appreciating Differences” training to over 2,000 employees.

Richard received his MBA from Southern Nazarene University and his BBA in Marketing from the University of Oklahoma. He has also serves as the Vice President of Corporate Relations for the Dallas Prospanica (NSHMBA) Chapter.

Joël Le Bon

Chief Academic Researcher & Higher Education Representative

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Joël Le Bon is a Marketing & Sales Professor at Johns Hopkins University Carey Business School and serves as Faculty Director for Leadership in Digital Marketing & Sales Transformation.

He is the Chief Academic Researcher & Higher Education Representative for the AA-ISP American Association of Inside Sales Professionals and serves on the Board of Advisors of the Sales Enablement Society. He was on the faculty at the University of Houston Bauer College of Business where he served as Director of Executive Education, and Director of Professional Development for the Stephen Stagner Sales Excellence Institute, and at ESSEC Business School in Singapore and France where he served as Department Head.

Before becoming a professor, he was a Strategic Account Manager for Xerox, and had sales and sales management roles in the media industry where he won several all-time awards. As a professor, he has earned 23 international research, teaching awards and distinctions, and is the first sales educator to have received all the teaching awards from the major academic marketing associations. His research has been published by leading academic journals, and he is the author of two books on key account management & technology, and competitive intelligence & the sales force.

He holds a BA in Management Science, a MSc in Marketing and Strategy, and a PhD in Marketing from Paris Dauphine University, was a Postdoctoral Scholar at PennState University Institute for the Study of Business Markets, and is an alumnus of the Kellogg ITP program of Northwestern University.

He has worked and lived in Europe, Asia and the United States, and was born in the island of Mauritius (Indian Ocean).