Meet Our Leadership Team

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Bob Perkins

Founder & Chairman

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A nationally-recognized Inside Sales innovator, Bob Perkins has extensive executive experience building and leading highly successful inside sales organizations. During his career he has created unique Inside Sales systems and structures, including team selling models, compensation plans, rewards and recognition programs, performance management tools, and sales campaigns which have been adopted by many of the nation's largest companies. His 25 years Inside Sales experience includes positions as Vice President or Director with Unisys, Silicon Graphics, United Health Group and Merrill Corporation. Bob has benchmarked and worked with many of the country's major corporations to implement or improve their Inside Sales channels. A popular conference speaker, Bob has presented keynote addresses at industry forums and corporate sales conferences nationwide; he also maintains a video channel, Inside Sales Studio, that discusses trends and tactics specifically relevant to Inside Sales leaders and today’s digital transformation. His proven expertise with the interrelated aspects of leadership development, motivation, and sales strategy has made him one of the top Inside Sales authorities in the United States. Bob holds a Master of Science degree in education from Nazareth College, Rochester, New York.

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Larry Reeves

CEO

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With over 30 years sales and marketing experience, Larry Reeves brings a multidimensional perspective to the AA-ISP executive team. He has managed virtually every aspect of the inside sales industry, from building high performing sales organizations to the strategic development of outsourcing and channel partnerships. Larry's diverse professional background includes inside sales leadership positions with high tech manufacturers and integrators, Silicon Graphics and Unisys. He's held executive leadership roles with the outsourcers Sutherland Group and Performark. Additionally, Larry was a managing partner with strategic planning experts, Hines Consulting; he has application development and sales experience with Custom Solutions, and was a front line sales manager with Channel Re-seller Roslin Computers. An exceptional team builder and motivator, Larry has developed a well-earned reputation for his operational expertise and ability to improve efficiency and productivity. He is a recognized authority in performance tracking and management, CRM tools and data management, and sales and marketing programs. Larry holds a Bachelor of Science degree in Management Information Systems from St. John Fisher College, Rochester, New York.

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Erik Hammar

Vice President International Operations

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An International business executive, Erik Hammar has more than 20 years' experience of building and leading sales organizations, driving business development and strategic operations. He is a well-respected leader in his industry and spends most of his time between Stockholm, where he lives, London and New York. He has worked and lived in 6 different countries. He also has a background with startups from equities brokerage to the food and art industry. Most of his career he has spent in the world's largest information and news company, Thomson Reuters. He is used to working Internationally with various types of customers and cultures all over the world. Previous roles are in both field and inside sales, account management, business development, product development, marketing, strategic operations and general management. He has extensive knowledge in the inside sales industry through his years in building up and running the global inside sales operations for the Financial & Risk division in Thomson Reuters. Erik is also one of the Founders of the Inside Sales Leaders Forum which is set up to progress the Inside Sales profession in the Thomson Reuters corporation. In addition he is very active using inside sales and social media strategies in the art industry as Chairman of Urban Artroom. He also runs a private investment company called Hampro. As a true International business executive he has spent years working across US, Asia, Continental Europe, Central Eastern Europe, Russia, CIS, Middle East, Africa and Asia. He has lived and studied in the US as well as marketing and advertising at the University of Stockholm, Sweden.

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Ashley Becker

Sr. Director, Sales and Services

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As the Senior Director of Sales and Services, Ashley Becker focuses on building the community globally through various verticals including membership growth, expanding sponsorship and partnerships, and creating awareness around the various accreditations. She supports and manages many of the association's enterprise accounts as well as managing and mentoring the internal sales and services team. Ashley also works closely with the expansion of the global chapter program, which she has expanded from 20 to over 65 chapters around the world. Ashley is a St. Catherine University Alum, where she received her Bachelor of Science degree in Healthcare Sales. She currently resides in Milwaukee, and when not working Ashley enjoys spending time with her family, traveling, and attending various sports outings.

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Kameron Hobbs

Director of Marketing

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Kameron Hobbs, Director of Marketing joined the AA-ISP team in 2014. Her responsibilities include marketing to the Inside Sales community through a variety of outlets including email, social media, relevant content, public relations, and by maintaining the AA-ISP website. Kameron plays a role in the strategic vision of the association’s growth initiatives and works closely with the whole AA-ISP team to align sales and marketing activities. Kameron attended Mt. Mercy University where she received her Bachelor of Business Administration in Human Resource Management and Business. Residing in Cedar Rapids, Iowa with her husband and four kids, Kameron stays busy cheering on her kids at sporting events, and enjoying time outdoors.

Sudipta Mukherjee

Director, International Operations

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Sudipta brings to the AA-ISP team over 15 years of various client-facing leadership experience in Sales, Business Development, and Account Management. He has expertise in large enterprise sales having worked with leading global financial information company, Thomson Reuters. During his time at Thomson Reuters, Sudipta lead Inside Sales teams managing a $30M book of business in the Asia Pacific Region. Sudipta is currently based in India, and is Director of Sales and Business Development for Nanobi Data and Analytics, an advanced analytics company based in Bangalore.

His experience spans across many continents which has given him great exposure in sales and business development, and a knowledge of various markets. He has a passion for relationship building, talent development, and social development.

Sudipta loves to spend time with his family, traveling, and meeting people from various walks of life.

Richard Conde

Chief Researcher

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Richard Conde is a Ph.D. candidate attending the University of North Texas. Richard’s research interests include inside sales agent performance, job satisfaction, recruiting and hiring techniques and sales leadership. Richard’s article “The wide, wide, world of Inside Sales: A Framework Delineating Inside Sales Operations” is under review at a top sales journal. Moreover, Richard is currently researching the duality of a B2B inside sales agent role, motivational influences for Hispanic and bi-lingual inside sales agents and the role of blogging on inside sales performance. Upcoming studies include how to motivate applicants to apply for inside sales jobs and inside sales compensation.

Prior to transitioning to academia, Richard spent 10 years as an executive in the financial arena leading mid to large field operations ranging from 150 to 450 employees. As an executive, Richard was known for creating employee-centric cultures, successfully managing change and developing talent. He successfully led multi-year double digit sales growth while reducing turnover and increasing employee engagement from 3.6 to 4.6 as measured by Gallup. Moreover, Richard was known for exporting talent throughout his organizations, this is exemplified by 64% of his direct reports being promoted to greater roles.

As a speaker, Richard has presented the following topics: Relationship Building as Leadership Excellence, Leadership Branding Strategy, Leadership Challenges for Diverse Leaders, Corporate Capital and Being the Whole You at the Workplace. In addition, Richard facilitated “Appreciating Differences” training to over 2,000 employees.

Richard received his MBA from Southern Nazarene University and his BBA in Marketing from the University of Oklahoma. He has also serves as the Vice President of Corporate Relations for the Dallas Prospanica (NSHMBA) Chapter.