Chances are, over 70 percent of your revenue comes from existing customers. For some organizations, this number may be closer to 90 percent.
But almost 60 percent of B2B organizations don’t see any need to differentiate their approach between acquiring new customers versus keeping and growing existing customers. They simply use the same approach, regardless of customer relationship.
But research shows that the buying psychology in renewal conversations is 180 degrees different than in acquisition conversations. And if you don’t tailor your sales conversations to meet these unique pressures and demands, you’re putting most of your revenue at risk.
Join this interactive Training Tuesday with Doug Hutton, EVP Customer Experience, to learn how to keep and grow existing customers to drive long-term value.
Specifically, you'll learn how to:
November's Training Tuesday is made possible by Outreach which unlocks seller productivity so that sales teams can efficiently create and close more pipeline.
All will have the ability to turn on video, unmute to ask questions, and fully participate in this unique training opportunity. Breakouts will be utilized during the session for hands-on application of the lessons learned.
This AA-ISP training session is a benefit of AA-ISP Membership. If you are not yet an active member, you are invited to attend one session as our guest. Can't join live? No problem, register anyway to receive the playback information!
Feel free to contact us with any questions at firstname.lastname@example.org or call 1-800-604-7085 ext 130.
Share this event:
Please note, this session is a benefit of AA-ISP Membership. Non-members are invited to attend one session as our guest. Additional participation requires active membership in the association at the time of registration. Register yourself or your team here.Sign up
Please note, AA-ISP Chapter Meetings are a benefit of AA-ISP Membership. Beginning July 2022, non-members are invited to attend 1 meeting as a non-member. Additional participation requires active membership in the association at the time of registration.Sign up
If you would like to add a reminder to your calendar, please CLICK HERE
Invite your colleagues! Click here to send them a registration link
Let your colleagues know about this event! Click the button below to send an invitation: