AA-ISP Training Tuesday: Get More of Your Customers to Renew or Stay With You

November 14th, 2023 12:00pm - 1:00pm EST/EDT

Can't join us live? No problem!
Register now to receive playback info straight in your inbox!

Chances are, over 70 percent of your revenue comes from existing customers. For some organizations, this number may be closer to 90 percent.

But almost 60 percent of B2B organizations don’t see any need to differentiate their approach between acquiring new customers versus keeping and growing existing customers. They simply use the same approach, regardless of customer relationship.

But research shows that the buying psychology in renewal conversations is 180 degrees different than in acquisition conversations. And if you don’t tailor your sales conversations to meet these unique pressures and demands, you’re putting most of your revenue at risk.

Join this interactive Training Tuesday with Doug Hutton, EVP Customer Experience, to learn how to keep and grow existing customers to drive long-term value.

Specifically, you'll learn how to:

  • Defend your incumbent position from competitors.
  • Strengthen your customer relationship.
  • Win more renewal conversations.


November's Training Tuesday is made possible by Outreach which unlocks seller productivity so that sales teams can efficiently create and close more pipeline.



All will have the ability to turn on video, unmute to ask questions, and fully participate in this unique training opportunity. Breakouts will be utilized during the session for hands-on application of the lessons learned.



This AA-ISP training session is a benefit of AA-ISP Membership. If you are not yet an active member, you are invited to attend one session as our guest. Can't join live?  No problem, register anyway to receive the playback information!

During the scheduled presentation, if you are experiencing any trouble connecting or accessing the session, please Click here to contact Zoom Support or visit https://support.zoom.us.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.

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