AA-ISP Executive Briefing: Is Your B2B Data Strategy/Execution Missing Any Tricks?

November 17th, 2020 2:00pm - 3:00pm EST/EDT

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Marketing, Demand Generation and Sales organizations have all had to adjust strategies, since previously reliable revenue generation channels have changed!   Now operating virtually without in-person events and other historically viable channels, where else can you find new revenue sources?  Your own database can be a fantastic source, but are you leveraging it? B2B Data partners have been key in helping companies bridge the gap by cleaning and enhancing data, and even adding to the relevant prospecting data pool.  

Don't miss a trick! 

Join former RainKing CRO and data industry expert, Elizabeth Walter, Manoj Ramnani, CEO/Founder of SalesIntel and Mike Butler, CEO/Founder of Bombora as they discuss industry history, data sourcing, B2B data evolution.  Most importantly, learn how to layer unique firmographic, technographic and intent data on top of your Ideal Customer Profiles to drive revenue. Explore new B2B data sources, and how to navigate the options that will provide best leverage.

Session Takeaways:

  • B2B data industry evolution
  • Most important B2B data elements
  • High impact uses cases for Demand Gen, Marketing and Sales
  • Key considerations when evaluating B2B data providers


Who Should Attend:

Sales Leaders, Growth Specialists, Demand Generation Specialists


What to Expect:

This 1-hour session will be conducted as a Zoom Meeting providing all with the ability to talk live and use webcams for maximum interaction.



This AA-ISP-hosted session is complimentary and open to all. Session will be conducted via Zoom Meeting.  Can't join live?  No problem, register anyway to receive the playback information!

During the scheduled presentation, if you are experiencing any trouble connecting or accessing the session, please Click here to contact Zoom Support or visit https://support.zoom.us.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.

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