AA-ISP Webinar Series: Flip the Script - How to Personalize at Scale

August 29th, 2019 2:00pm - 2:30pm EST/EDT

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Traditional sales approaches have taught us that in order to build pipeline, you need to aim high, ask for a referral, and do it at mass scale.

Today's buyers expect a totally different experience, beginning with education on how similar teams and organizations in their space are solving the same challenge. But how do you scale personalized messages and make it into a machine?

Listen as we unpack the messaging structure that answers those questions, enabling reps to make personalized messaging scalable and repeatable while improving quota attainment quickly.

You'll learn:

• What should reps and SDRs personalize?
• How to construct 100% tailored messaging without losing consistency
• How to scale personalized emails and calls by balancing “volume” and “quality”


Becc Holland, Chorus.ai


This AA-ISP-hosted webinar is complimentary and open to all. Please click here to register - session will be conducted via Zoom.  Can't join live?  No problem, register anyway to receive the playback information!

During the scheduled presentation, if you are experiencing any trouble connecting or accessing the session, please Click here to contact Zoom Support or visit https://support.zoom.us and a technician will be available to assist you momentarily.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.

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Our Presenters:

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Becc Holland
Head of Sales Development

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