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What would your sales team say if you asked them, what truly sets our offerings apart in the eyes of our buyers? If you’re not sure or if they’d come up with 20 different answers, there’s work to be done. Join us for a discussion about how to identify your competitive differentiator (hint: it’s probably not what you think it is), why it really matters, and how it directly correlates to motivating faster and more favorable buyer decisions.
Please note, participation in an AA-ISP Forum requires Forum Membership.
Members develop long-term, meaningful relationships within the group, sharing ideas, collaborating with other members, and providing advice, thought leadership, and relevant organizational expertise on the topics and challenges discussed. Members are invited to present a case study on an organizational structure, process, or challenge within their company.
Learn about AA-ISP Forums and apply today!