AA-ISP UK - London Chapter

The AA-ISP Chapter program offers our member community the opportunity to regularly connect with other, like-minded Inside Sales Professionals. Regional Chapter meetings include discussions, presentations, and networking opportunities.

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Chapter President:

Kevin Kelly

Kevin Kelly

PACE Digital Sales
Co-Founder / Managing Director
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An Inside Sales Advocate / Innovator based in the UK.
Specializing in building and developing high performing Inside Sales groups that support effective “Go to Market” strategies.
An experienced sales director with over 25 years of selling and managing teams in field and Inside Sales.
Driven a performance culture of success with the development of a clear identity, strong employee engagement and execution of operating plans.
Understanding the importance of streamlining business operations to support a drive for results in the most cost effective way.
Strong operational expertise with a relentless focus on building a “Best in Class” mentality and capability through People, Process and Technology.

Chapter Officers:

Jason Box

Jason Box | Officer

Cost Transformation Ltd
Director Sales Transformation

Jason brings 25 years working within the private sector across Telecommunications, Energy & Utilities, Oil & Gas, Metals, Lubricants, Chemicals, and Business Professional Services. Jason has advised leaders within global multi-nationals, PLC’s, SME businesses and has delivered widespread change within the UK and internationally across 15+ countries in Western & Eastern Europe, USA, Malaysia, Singapore, & Japan.
Jason is a specialist practitioner advising organisations on all forms of sales transformation. He offers a depth and breadth across sales functions that include sales channel optimization and building sales capabilities that uplift productivity for both Inside Sales Functions and Direct Field Sales Teams. This includes architecting Inside Sales ‘start-ups’ and supporting organisations to transition Direct Field Sales to an Inside Sales function in the most efficient way.
Jason also brings unique differentiation by offering cost transformation to ensure enduring sales efficiency. He has built extensive experience in leading business performance improvement programmes and strategic cost transformation on behalf of executive teams.

Kasia Fima

Kasia Fima | Officer

Dynamic Signal
Manager, EMEA Sales Development

Inside Sales leader and people developer passionate about neuroscience, servant leadership, and personal & professional growth. Kasia’s background in education management, and experience working for innovative tech companies with sales development, sales enablement, and marketing teams has enabled her to become a trusted leader and effective coach, adept at cultivating high-performing teams to consistently overachieve targets and deliver significant revenue growth. Kasia’s mission is to elevate the status of Inside Sales teams by building and optimising marketing and sales function, where sales development professionals can thrive, do their best work, and create strong foundations for their successful careers in sales.

Sam Patel

Sam Patel | Officer

Telesales Director

Sam has over 20 years of Operational and Sales Management experience. Sam launched two start-ups within the UK & US within the Telecommunications and IT arena and was instrumental, utilising his project management skills, in putting their operational and sales teams together.
Sam’s role as a management consultant in Asia, Europe and Middle East allowed him to gain a real insight into different cultures, tools and methods used in international organisations. During his role as a management consultant Sam was responsible for advising senior leaders within organisations on how to streamline their businesses processes and use technology to increase productivity, whilst reducing costs.
Sam then went on to run the Inside Sales team for Virgin Media Business, achieving success in taking the Inside Sales teams through a change programme of selling old traditional phone lines to the new digital technology and doing more ‘over the phone’. Currently, Sam leads the Inside Sales team for Neopost, where he has a real passion for training and developing people, building a culture of success and becoming a best in class Inside Sales team using technology.

PJ Nisbet

PJ Nisbet | Officer

Managing Partner, UK

PJ (as he is commonly known) has been in sales for over 25 years, starting his career as a management trainee with Shell Oil and progressing to Sales Manager by the age of 30. He then went on to join his family business (an agricultural equipment manufacturing and parts wholesaler) which over the next ten years he built into one of the top non listed companies in South Africa. Thereafter he worked for one of the leading agricultural parts wholesalers in Europe as a Group Director with operational responsibility for the UK, USA and South African markets.

With an academic background in Organisational Behaviour from Reading University, PJ brings a rare combination of business leadership, sales expertise and people development to his clients.
He works a wide variety of industries and companies including Adobe, Autodesk, Deloitte Consulting, Georg Fischer, Gartner, Legal & General, NCR, SERCO and VMware having personally trained over 1000 sales people in the last year alone.

PJ is a seasoned international business traveler and having worked around the world, he has a good understanding of cultural backgrounds and languages, that makes him easily accepted on all continents.
He is currently the Managing Partner for ValueSelling in EMEA and works extensively to train and develop new ValueSelling Associates in the region.

Nikki Finucan

Nikki Finucan | Officer

Protelos Group Ltd
Managing Director

After starting her career in Australia as an accountant, Nikki relocated permanently to the UK in 2006. Since then she has moved into organisational change and transformation, some key clients have been GroupM (WPP), Pitney Bowes, Penguin UK and i2i Events Group (Top Right Group now Ascential Plc).
Leading large-scale commercial and transformation projects has been a key element to Nikki’s career, having initiated and delivered a wide range of improvements to businesses globally. These include international start-ups, technology integration and adoption, cultural integration following acquisition and the mapping / delivery of business-wide sales process improvement, performance and enablement.
Nikki is based in London and enjoys spending her time traveling.

Sean Evers

Sean Evers | Officer


An Executive Director at Sage, Sean is passionate about sales and focused on how technology enables efficiency within the operating model. Sean has extensive experience in B2B sales and joined Sage in April 2016 having spent 5 years as a sales director for Pitney Bowes spending 12 months in the US. He has managed sales teams for over 14 years and pioneers digital disruption.

Jake Spence

Jake Spence | Officer

Sales Operations Director

Before joining durhamlane in 2013, Jake worked in the financial services and insurance markets. Working in both the UK and Asia, his experience in project management, sales and business development allowed the creation of prosperous inside sales teams.

Jake’s passion is helping organisations of all sizes become more profitable and transition towards developing performance cultures. As a Director of durhamlane, Jake has a wealth of experience working successfully with clients such as Xero, Hewlett Packard and Aviva. He has led programmes for businesses of all sizes from SME’s to Blue Chip clients, primarily in the technology, software and manufacturing sectors. One of his overriding business goals is 'to raise the bar of the sales profession’.

Unafraid to think outside the box or ask the toughest of questions, Jake both adds value and embraces durhamlane’s ambition to challenge people’s thinking, develop new opportunities and achieve first class service delivery for all of its clients.

Chapter Announcements

Building an inside sales community across the whole of the UK

Updated Jan 5th, 2018 by Jessica Farmer

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