The American Association of Inside Sales Professionals (AA-ISP) is an international association
dedicated exclusively to advancing the profession of Inside
Sales. The association engages in research studies, organizational benchmarking and leadership round
tables to better understand and analyze the trends, challenges, and key components of the growth and
development of the Inside Sales industry. Our mission is to help inside sales representatives and
leaders to leverage our information and resources through published content, local community chapters,
national conferences, career development, and an Inside Sales accreditation program.
AA-ISP founder and Chairman Bob Perkins has dedicated nearly 20 years to establishing, building, and
improving professional inside sales organizations. The Association's principles have a combined 75 years
of professional inside sales experience. It is this wealth of practical knowledge and passion for
leading people which forms the bedrock of the Association. Deep within AA-ISP is a focus on the core
belief that people, not process, is an inside organization's most valuable resource.