AA-ISP member since 2013
The next big thing in business analytics and business intelligence is InsightSquared. This company was founded in 2011 with a mission to revolutionize and democratize small business analytics because legacy business intelligence tools were too complex and too expensive until now. InsightSquared is a cloud software-as-a-service (SaaS) marketing and sales analytics company, providing disruptive and breakthrough sales and marketing analytics. Hundreds of companies and tens of thousands of users around the world use InsightSquaredâ€™s award-winning analytics to maximize sales performance and increase team productivity.
Fred Shilmover, CEO is a constant mentor and coach to his employees and colleagues â€“ he is known in the Boston tech community for freely giving his time and expertise. In business school he led most of the venture capital and entrepreneurship clubs and associated events. Fred stands out for his leadership and the culture he has created at InsightSquared that breeds excellence. Every startup has a â€œwork hard, play hardâ€ philosophy, but at InsightSquared, Fred tries to take the â€œplayâ€ part to the extent of making the office the place to be even during off hours. Fred makes sure that perks during work hours are top-notch: daily free lunches, an in-house kegerator stocked with beer, a hacked arcade machine that can play nearly anything, a ping pong table, two 70" TVs, an office surround sound system, and no set vacation limit.
To this end, InsightSquared was named one of the â€œBest Places to Work in Massachusettsâ€ by the Boston Business Journal and â€œTop Places to Work 2013â€ by The Boston Globe.
InsightSquared is disrupting the legacy players in the business intelligence industry by offering a turnkey cloud SaaS product that can be up and running literally in less than 60 minutes whereas it takes legacy solutions from weeks to months to be implemented. Before InsightSquared, these tools were for large enterprises, cost millions of dollars and required data scientists and analysts to come to insights. Now, any size company can afford to get the information to run their businesses optimally; and the user interface masks all the complexity going on in the backend â€“ anyone can use this system, no analysts required. And unlike legacy business intelligence platforms, InsightSquared can be deployed affordably without any integration costs and comes preloaded with reports that real business people can use.
With its latest offering, the â€œInsightSquared 3.0â€ suite, the company further defines the future of business intelligence. Business analytics is more accessible and easy to use than ever before, without compromising on the power of sales analytics, marketing metrics and the reports that help businesses run better. InsightSquared 3.0 is a solution for CEOs who want to run their companies better and by the numbers. InsightSquared 3.0 includes over 300 â€œbest practicesâ€ reports and significant feature improvements designed to drive effective sales performance management. Feedback from hundreds of experienced CEOs, Sales VPs and Marketing VPs is meant to offer real-time actionable insights from data to accelerate sales growth, gain greater pipeline visibility, perform more accurate sales forecasting and ultimately help hit the sales target.
Posted by Anonymous on Apr 2nd, 2014.
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