Every business that operates in a competitive space has a pressing goal: to stand out from the competition.

But how do you address standing out from someone else from the angle of how the brain works?

First, if you want to appear different than your competition, your buyer’s brain must be able to detect that difference. This is important because sometimes business messages are so similar that the brain has a hard time noticing the difference.

Second, once a difference is recognized, the brain must appreciate or value that difference. Without this condition, you might stand out, but your buyers might not want to change.

Difference and value must also be memorable because buyers will act based on what they remember, not on what they forget.

In this session with Dr. Carmen Simon, Chief Science Officer at Corporate Visions, you’ll learn practical, neuroscience-based principles to: