B2B DecisionLabs Research: Mastering Metaphors in Persuasive Presentations

WHEN:
January 26th, 2023 11:00am - 12:00pm EST/EDT

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Metaphors are a pervasive and potent communication technique—not just for poetry, songs, and novels, but for sales presentations too.

At some point, you have likely compared your solutions with buildings, journeys, or plants, promising your buyers “solid foundations,” “a path to success,” or “revenue growth.”

What happens in the brain when you use metaphors in sales conversations with your prospects? Are they useful or detrimental in a commercial context?

In this webinar with Dr. Carmen Simon, Chief Science Officer at Corporate Visions and B2B DecisionLabs, you’ll learn the latest findings from our neuroscience studies, which indicate how to use (and not abuse) metaphors to impact attention, memory, and motivation to act.

Specifically, you will learn answers to these questions:
 
  • Is it worthwhile to create original metaphors, or can you use conventional ones, such as comparing your products and services with mountains, clocks, or well-oiled gears?

  • If you use only one metaphor across your entire presentation, does it make a message coherent or boring?

  • If you combine different metaphors in your presentation, do you engage or confuse your audience?

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