AA-ISP Training Tuesday: Upsell Your Existing Customers

May 9th, 2023 12:00pm - 1:00pm EST/EDT

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Rather than chasing aggressively after new business this year, many companies are focusing even more on their existing customers. After all, your existing customers know you. You’ve proven your value. And you don’t need to work so hard to convince them to do more business with you—at least in theory.

However, behavioral science research shows that to win more business with existing customers, you must take an entirely different approach than with new prospects. 

What sorts of messages and skills do you need to expand business with your existing customers?

In this interactive Training Tuesday with Catherine Alexander, VP, Training Services, Corporate Visions, you'll learn how to influence the customers you already have to stay and buy more.

Specifically, you'll learn how to:

  • Defend, retain, and grow your relationships with existing customers.
  • Tailor your messages using science-backed frameworks to match your existing customers’ buying psychology.
  • Use science-backed techniques and frameworks to win more revenue from your existing customers.


All will have the ability to turn on video, unmute to ask questions, and fully participate in this unique training opportunity. Breakouts will be utilized during the session for hands-on application of the lessons learned.



This AA-ISP training session is a benefit of AA-ISP Membership. If you are not yet an active member, you are invited to attend one session as our guest. Can't join live?  No problem, register anyway to receive the playback information!

During the scheduled presentation, if you are experiencing any trouble connecting or accessing the session, please Click here to contact Zoom Support or visit https://support.zoom.us.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.

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