AA-ISP Training Tuesday: Selling on a Cadence Instead of an Expense Account

November 15th, 2022 1:00pm - 2:00pm EST/EDT

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During this interactive Training Tuesday, researcher Frank Pinder will share results from recent real-world, controlled field trials showing some of the most effective techniques for omni-channel selling today.

The share of revenue attributable to the digital sales channel is expected to increase over the next three years, as 80 percent of companies are increasing the size of their digital sales team. This means that digital sales interactions are also increasing, resulting in buyer reachability dropping to an all-time low. The un-coached masses are reaching out to your decision makers, fouling the waters, and further alienating your buyers.

Every level of selling is discovering the power of a consistent, persistent approach to multi-channel, multi-touch messaging and content as part of the disrupted digital buying journey.

You'll learn ways you can implement these techniques in your own organization!  


All will have the ability to turn on video, unmute to ask questions, and fully participate in this unique training opportunity. Breakouts will be utilized during the session for hands-on application of the lessons learned.



This AA-ISP-hosted training session is complimentary and open to all. The session will be conducted via Zoom Meeting. Can't join live?  No problem, register anyway to receive the playback information!

During the scheduled presentation, if you are experiencing any trouble connecting or accessing the session, please click here to contact Zoom Support or visit https://support.zoom.us.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.

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