The Business Development Representative role (SDR/BDR/LDR/DGR) is where marketing and sales alignment happen in practice and process. Marketing cannot contribute pipeline without play execution and lead followup. Sales struggles to deliver revenue without adequate new pipe. So often, businesses stick their most junior employees, the BDRs, in the middle of a turbulent relationship. If you are a marketer or seller and don't understand how your BDRs are measured, managed and rewarded then you are likely sub-optimized.
Knowing how to prospect correctly is as relevant as ever in the era of COVID-19. In this session, you will hear from three practitioners with successful BDR programs. They will focus on sharing practical tips on how to motivate people, establish processes and deploy tools that lead to best-in-class results and keep organizations aligned.
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