AA-ISP Webinar Series: Product Differentiation Is Dead. Win with HOW You Sell Instead.

March 14th, 2019 at 2:00pm - 2:30pm EST/EDT

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March 14th, 2019

2:00pm - 2:30pm EST/EDT

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Today, buyers can't tell the difference between you and your competitors. Relying on your product to win triggers brutal competitive bake-offs. Today, you differentiate with what you say, do, and write during the sales process.

In this webinar, you'll learn how to do that, step-by-step:

  • 2 trends that prove product differentiation is dying (and soon to be totally dead)
  • 7 selling tactics that help you beat the competition without dropping your price
  • Why relying on your product to beat competitors is a losing strategy (even if your product is unique)
  • How to create the perception that your product is better (even if it's not)
  • How to avoid a side-by-side feature war or competitive bake-off

Sign-up today, so you can learn how to win the unfair share of your market.


Chris Orlob, Gong


This AA-ISP-hosted webinar is complimentary and open to all. Please click here to register - session will be conducted via Zoom.  Can't join live?  No problem, register anyway to receive the playback information!

During the scheduled presentation, if you are experiencing any trouble connecting or accessing the session, please Click here to contact Zoom Support or visit https://support.zoom.us and a technician will be available to assist you momentarily.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.

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