AA-ISP Spain Chapter: Is Digital Selling Really the Future Means of Working in Sales?

February 24th, 2021 1:00pm - 2:30pm CET/CEST

Virtual Spain Chapter Meeting (View Map)

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AA-ISP Spain Chapter is back with our first event of 2021
- sponsored by SAP.


Digital Sales - one of the most discussed topics we have been wandering around for years and the relevance of which has only increased over the past few months!


  • Is this really the new way of working?
  • How will organizations set up their field and inside sales business models now that digital selling is becoming their essence more than ever?


In this panel discussion, you will hear from sales professionals with different backgrounds who have made their career in digital sales or field sales. These panelists will be tasked to link the topic of digital sales vs. field sales with culture, sustainability, re-adaptation of business models and the financial aspect. McKinsey will also share their latest insights and survey results on this matter!


Meet Your Panelists

  • Infor: Andy Berry, Executive Vice-president International for Channel, Alliances & Digital Sales
  • PTC: Stefan Marks, Segment Sales Director for Central Europe
  • SAP: Lahcen Binoumar, Head of GB & Channel in France
  • VMWare: Ailsa Britain, Senior Director Commercial Sales EMEA


Don’t miss out on this fantastic opportunity and join us for a digital lunch & learn session on a topic hotter than ever! We will also repeat one of your favourite parts - speed-networking!


Register Now & Leave Your Questions for Our Panelists

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