CONFERENCE UPDATES: There have been changes to the AA-ISP 2020 In-Person Conference Line-Up


Chapter Meeting

AA-ISP Orange County Chapter Webinar: Breaking the Mold in Marketing and Sales

September 18th, 2019 9:00am - 9:30am PST/PDT

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Just as Sales leaders scour their social feeds for articles that can help them meet their goals, marketers are consistently being fed a diet of "do this, not that."

The challenge here, is that because it worked for one company, doesn't mean it will always work for another. Since sometimes following others works and sometimes doesn't, you need to learn when to break the game of follow the leader.

In this short webinar, we'll discuss:

  • The sacred cows: Which tactics and strategies really should stay on the list
  • The wild cards - 5 tactics with wildly different success rates
  • Testing - Remembering the rules of statistics and how they can help or bite you
  • The pitch - selling innovation into the finance and leadership team
  • Innovating sales and marketing hand-off

About the Speaker

Kelsey Galarza is a go-to-market executive with particular expertise in SaaS product development, demand generation, and sales.  With roles ranging from startups to giant enterprises, Kelsey’s “thing” is finding ways to make companies grow.

Currently Co-Founder of Orange Marketing, Kelsey’s days are spent helping Seed stage startups build go-to-market platforms, including sales and marketing tech stack, ideal customer profiles and personas, and driving demand generation initiatives to build momentum and predictable revenue to secure the next round of funding, or become self-sufficient.

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