You won't want to miss this!!
Right now, sales professionals are focusing on how great their product is and the many many problems it solves. The issue that most are coming across, is simply, does your customer have a need for those features or those benefits. To much we lead with how great we are, and how great of a product/service we offer is, and most times we get stuck in a position of creating value for our perceived thoughts.
It's time to dive in more and ask more questions. It's time to figure out what need/problem your potential client has and use your product/service to build value around THAT particular want/issue.
Let's focus on solution selling with the best....Sandler Training
Speaker - Doug Lotiero, Sandler Training
Sponsor - Automotive Training Institute