March 22nd, 2017

5:30pm - 8:00pm PST/PDT

1400 Fashion Island Blvd #100, San Mateo, CA 94404 (View Map)

Business professionals from all industries are frustrated with the amount of spam/junk mail they receive from vendors trying to "sell stuff". Everyday our inboxes are polluted with poorly written emails coupled with poor sales tactics. The worst part is that many of the poor sales tactics come from reps that work for the sales tools vendors themselves. There must be a better way. Our community will discuss and debate the best approach to engage a prospective customer in 2017. Is it Social Selling, Account Based Marketing, Cold Calling, Cadence/Sequence Emails, or a combination of all the above? Are the tools the problem? Or the reps? How do we ensure our sales reps are focused on the most meaningful sales development activities that actually work, as opposed to the over hyped methods the sales tools vendors want us to buy. In our next chapter meeting, these are just some of the questions that will be asked and answered by our panel of thought leaders and practitioners. If you looking to take your game to the next level, or if you just need to build pipeline quickly in 2017, you don't want to miss our next chapter meeting. Topic: (Wanted) New Sales Development Tactics Host: Apttus Location: 1400 Fashion Island Blvd #100, San Mateo, CA 94404 Date: Wednesday, March 22nd, 2017 Time: 530pm to 800pm PST  Panelists:  Maria Pergolino, SVP Global Marketing & Sales Development, Apttus.com Craig Rosenberg, Cofounder & Chief Analyst, TOPO.com Matt Amundson, VP of Sales Development and Field Marketing, evertstring.com Lars Nilsson, VP of Global Inside Sales, Cloudera Ray Carroll, VP of Sales, Engagio.com Agenda & Schedule:  5:30PM to 6:30PM – Arrival, Registration, Networking 6:30PM to 6:40PM – AA-ISP Overview, State of the Chapter 6:40PM to 6:50PM – Sales Comedian, Jerry Goldstone 6:50PM to 6:55PM – Intro To Our Host (Apttus) 6:50PM to 7:00PM – Welcome & Panelist Introduction 7:00PM to 8:00PM – Chapter Meeting Discussion  8:00PM to 9:00PM – Closing Remarks, Networking Food & Beverage:  Our host and sponsor (Apttus) will provide food and drinks. Please do not hesitate to invite your friends and colleagues. Non-members are welcome.  Parking: Plenty of parking available at the event location