AA-ISP Knowledge Center

Inside/Digital Sales Webinars, Research, Best Practices, and Expert Q&A for Sales Leaders & Reps

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Corporate Visions Webinar: Closing the Confidence Gap

What separates successful companies from unsuccessful companies? It’s not your products or services. It’s not your people. And it’s not your leadership. The real difference is the ability (or inability) to execute on your revenue growth strategy. Unfortunately, only 45 percent...

Published: Mar 14th, 2023

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1:19

Join us at DigitalNow Revenue Summit

The Premier Revenue Leadership Event More than ever, sellers can’t close deals alone. Buyer-preferred digital experiences call for a fully aligned revenue organization, from marketing to sales to enablement to customer success. The digital-first environment isn’t just next…it’...

Published: Mar 14th, 2023

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1:57

DigitalNow with Dionne Mejer!

Come for the research, stay for the relationships... Hear from Dionne Mejer, AA-ISP Member since 2013 and VP Digital Sales Transformation Delivery at Corporate Visions on the benefits of attending the annual Summit taking place April 18th - 20th! Check out the agenda and learn more: https://lnkd.in/...

Published: Mar 14th, 2023

This item is available to AA-ISP Members

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53:05

AA-ISP Training Tuesday: The Science of Customer Apologies

Supply chain disruptions, corresponding shortages, and the “great reshuffling” of the labor market have led to an exceptionally arduous business environment. No matter how you spin it, telling a customer “I’m sorry” is never easy. So, is it possible to effectively handl...

Published: Mar 14th, 2023

This item is available to AA-ISP Members

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DigitalNow Revenue Summit: Chicago, April 18th - 20th

The Premier Revenue Leadership Event More than ever, sellers can’t close deals alone. Buyer-preferred digital experiences call for a fully aligned revenue organization, from marketing to sales to enablement to customer success. The digital-first environment isn’t just next…it’...

Published: Mar 14th, 2023

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E-book: Closing the Confidence Gap

Only 45 percent of CEOs say they’re confident that their teams can execute their revenue growth strategy, according to research from Sales Benchmark Index. Why? For years, sales organizations have relied on so-called “best practices” to increase confidence and improve execution. Th...

Published: Mar 8th, 2023

This item is available to AA-ISP Members

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Inside the Buyer's Brain: Getting Sellers Engaged

All the effort your marketers put into crafting the most persuasive collateral for sales gets wasted if you can’t convince your sellers to use it. Worse yet, when sellers don’t use what marketing provides, they often spend hours every week re-creating their own content to use in customer...

Published: Mar 6th, 2023

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Research Brief: How to Use (and Not Abuse) Metaphors in Persuasive Presentations

Using metaphors can help your audience better understand and remember what is essential to your communication materials. But is every type of metaphor beneficial? And how many metaphors should you include to make presentations more persuasive?

Published: Feb 16th, 2023

This item is available to AA-ISP Members

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B2B DecisionLabs Webinar: Mastering Metaphors in Persuasive Presentations

Metaphors are a pervasive and potent communication technique—not just for poetry, songs, and novels, but for sales presentations too. At some point, you have likely compared your solutions with buildings, journeys, or plants, promising your buyers “solid foundations,” “a path...

Published: Feb 16th, 2023

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Inside the Buyer's Brain: Mastering Metaphors

Metaphors are more than figurative language suitable only for English classes and crafty poets. They are power tools that can electrify business content for any type of message, across any communication channel and commercial context. But is every type of metaphor beneficial? And how many metap...

Published: Feb 16th, 2023

This item is available to AA-ISP Members

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59:19

AA-ISP Training Tuesday: Acquiring New Prospects vs. Expanding Existing Customers

Over half of companies use the same approach for every marketing and sales conversation. They stake their strategy on one-size-fits-all messages and tactics for both customer acquisition and customer expansion. But these companies are unwittingly putting their revenue in jeopardy. Behavioral studies...

Published: Feb 14th, 2023

This item is available to AA-ISP Members

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53:09

AA-ISP Training Tuesday: Build Cross-Sell Success with Your Sales Engagement Platform

Want to know how to actually set up your sales engagement platform for an efficient and effective cross-sell motion? Join us for actionable, “you can do this tomorrow” takeaways from a real-world B2B DecisionLabs field trial conducted with an $86B+ multinational corporation. Our field an...

Published: Jan 17th, 2023

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1-800-604-7085 x 130
American Association of
Inside Sales Professionals
18124 Wedge Pkwy #2047
Reno, NV 89511