AA-ISP Knowledge Center

Happy Friday AA-ISP, I am looking for resources on SAAS cross-sell and have not been successful, can you point me in the right direction?

Published: Jun 17th, 2022

Hi. I'm a big fan of Salesforce templates because I like the tracking. However, my reps currently send their templates one by one. Is there a tool that we can use with Salesforce to do campaigns to a list of contacts? Please share. My team members have 7,500 accounts on average. Impossible to ...

Published: Jun 17th, 2022

Anybody have any experience with a dialer/telephony solution that integrates with Zendesk? This would be for outbound sales. Would love to hear your experiences. Thanks.

Published: Jun 17th, 2022

AA-ISP Workshop: Team Adoption - Using Video to Move the Needle

As sales leaders in 2022 we need to be empowering our teams with the knowledge and tools necessary to stand out from the competition. Personalized sales videos are proving to be one of the best ways for sales teams to drive meetings and conversions, but the question is how to get your team to create...

Published: Jun 15th, 2022

AA-ISP Idea Exchange: Methodology of Motivation

Given today’s hybrid work climate, employee motivation and engagement has never been more important.  In fact, a recent study found a direct link between employee engagement and quota attainment — team members who are more engaged have an attainment 12-30% higher than those who are ...

Published: Jun 9th, 2022

Building Stronger Customer Relationships: Science-Backed Conversation Skills for Customer Success

A recent industry survey uncovered a surprising statistic: 60 percent of companies have lost accounts because they were unaware their key stakeholders and influencers were not aligned or had left the organization. Most customer success conversations get so focused on adoption, utiliza...

Published: Jun 6th, 2022

How to Influence Your Prospect's Memory and Decisions

What makes communication effective? In this Entrepreneur.com article, cognitive neuroscientist Dr. Carmen Simon proposes looking at communication effectiveness from the angle of what your audience remembers after your interaction. Click here for the full article....

Published: Jun 6th, 2022

High-Velocity Selling: Driving Urgency and Action in Short-Sprint Sales Cycles

In fast-moving, high-volume sales, sellers need to appeal to the buyer and close the deal in one or two calls. As a result, sellers can get overzealous, pushing and hustling through conversations that require more finesse. These sales happen at a high velocity, but speed doesn’t trump patience...

Published: Jun 6th, 2022

How Concrete Language Shapes Customer Satisfaction

Consumers are often frustrated by customer service. But could a simple shift in language help improve customer satisfaction?

Published: Jun 5th, 2022

Virtual is Vital: How to Make Virtual Sales Calls Engaging and Memorable

Nearly 70 percent of salespeople don’t believe virtual sales calls are as effective as in-person meetings. In a recent industry survey, sales reps told us that participants tend to multi-task, there’s almost no interaction, and it’s hard to build relationships when meetings aren...

Published: Jun 3rd, 2022

Uniting the Tribes: Using Text for Marketing Insight

Words are part of almost every marketplace interaction. Online reviews, customer service calls, press releases, marketing communications, and other interactions create a wealth of textual data. But how can marketers best use such data? This article provides anoverview of automated textual analysis a...

Published: Jun 2nd, 2022