Monday Morning Sales Minute - Evan Carlton on Empathy & Authenticity - May4th
Bob Perkins is on the Inside Sales Studio for #MMSM with Evan Carlton from Matillion. Evan shares the importance of being authentic when expressing empathy in your communication. He suggest that we need to update our value propositions and to remember, to buy is to trust! We can build trust by simply doing something for them, instead of needing something from them.

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