Interview Series: Story Telling with Zach Leidigh and Ryan McDonald
Zach Leidigh and Ryan McDonald of Infinity join Bob Perkins on the Inside Sales Studio for this interview on Story Telling!

In sales you need to be able to create interest and urgency to compel action and the best way to do that is to paint a picture by telling a story. There are four elements to a good story:

1. Hero (Customer)
2. Adversity (Re-framing their challenge)
3. Guidance (Your product - the Hero's weapon)
4. Triumph (Victories with service)

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