Bridging the Gap: The Ultimate Guide to Account Based Sales & Marketing Alignment

Author: Jeremy Boudinet, Director of Marketing, Ambition
Posted: June 29th, 2017

Overview

In the technology world, there’s a popular turn-of-phrase known as crossing the chasm.

Coined by Geoffrey Moore, the phrase refers to the ultimate challenge faced by a high tech startup looking to grow into the next Oracle or Salesforce: Getting pragmatic, mainstream buyers to understand and adopt their innovative new product.

Only a tiny fraction of high tech startups inevitably make it across the chasm. But those that do, especially those selling to the enterprise, have one thing in common: Before crossing the chasm, they bridged the internal gaps within their sales, marketing and client success teams.

The purpose of this eBook is to set forth how every B2B company, tech or otherwise, can bridge the internal disconnects and dischord stalling their path to rapid growth.

Whether you’re a young startup, reaching high-growth, mid-market or even a mature industry incumbent, this eBook will teach you the latest, most innovative ways to streamline the revenue-generating sector of your business.

Categories

Leadership, Frontline Reps, Appointment Setting, Lead Qualification, Prospecting, Sales Process, Sales Research, Sales Tips, Sales Tools, Sales Training, Metrics

Keywords

Account Based Sales, Account Based Marketing, SDR, Sales Development Representative, Communication, Coaching, Talent, Productivity, Development, Leadership, Sales Models, Metrics, Performance, Vision, Mission, Cold Calling, Techniques, Pitches, Scripts, Sales Skills, Qualifying, Research, Social Media, Closing, E-mail, Follow up, Calender, Prospecting, Lead Generation, meeting, scheduling, Appointments, Lead Gen, Marketing, Advertising, Referrals, Databases, Methods, Tips, Market Area, Studies, Databases, Best Practices, Introductions, Pipelines, Organization, Measurements, Programs, Software, Technology, Classes, Role play, Tools, Effectiveness, Time Investment, Ongoing Training, Activity, Measurement, Goals

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