Optimize Lead Quality by Addressing the Sales vs Marketing Debate
The work of getting better leads often sparks a conflict that goes something like this:
Marketing believes sales is not following up on their leads. Sales believes the leads they receive are unqualified.
Get 7 high-impact tools in this guide and learn how to:
- Quickly go from conflict to collaboration between Sales and Marketing
- Create powerful, productive lead definitions
- Compensate to motivate
Motivation, Communication, Productivity, Development, Leadership, Compensation, Metrics, Performance, Mission, Lead Gen, Marketing, Advertising, Incentives, Performance Reviews, Recognition, Methods, Organization, Tips, Questions, Opening, Product Knowledge, Volume, Activity, Measurement, Guideline, Goals, Margins