Get Better Leads

Author: Elisa Ciarametaro, Principal, Exceed Sales, Inc,
Posted: March 20th, 2016

Overview

Optimize Lead Quality by Addressing the Sales vs Marketing Debate

The work of getting better leads often sparks a conflict that goes something like this:
Marketing believes sales is not following up on their leads. Sales believes the leads they receive are unqualified.

Get 7 high-impact tools in this guide and learn how to:
- Quickly go from conflict to collaboration between Sales and Marketing
- Create powerful, productive lead definitions
- Compensate to motivate

Categories

Leadership, Lead Qualification, Motivation, Sales Process, Metrics

Keywords

Motivation, Communication, Productivity, Development, Leadership, Compensation, Metrics, Performance, Mission, Lead Gen, Marketing, Advertising, Incentives, Performance Reviews, Recognition, Methods, Organization, Tips, Questions, Opening, Product Knowledge, Volume, Activity, Measurement, Guideline, Goals, Margins

Actions