The AA-ISP Certificate in Virtual Sales™ is designed to meet the rising demand for virtual
selling skills. Through research we know that the buying process has been shifting towards virtual over the
past decade. Both inside and field-based sales professionals need to have the appropriate skills and
knowledge about best practices in virtual selling… from how to place a webcam and lighting, to hosting a
video conference, to virtual prospecting and account management, and much more.
Given the recent disruption in selling due to the COVID-19 Pandemic, all sales professionals have been
thrust into a new environment. Besides working from home, reps must be skilled and proficient in everything
The AA-ISP believes that the future will continue to shift towards virtual selling. Even when we get back to
"normal," sales professionals will need to be experts in communicating, building rapport and trust,
prospecting, engaging, and closing deals without necessarily meeting their client in person. Live two-way
video has been exploding in usage in the past year or so and is now pretty much a requirement for all sales.