Communication with buyers is increasingly digital-first, at every stage of the sales cycle. The challenge for sellers is those buyers are inundated with digital sales messages—ranging from irrelevant to outright spam. So, they’re on guard, and buyer reachability is at an all-time low.
And when sellers do manage to schedule a meeting, they struggle with the lack of control over the remote environment and the inability to manage the variables of customer attention and distractions of a distant prospect.
Prospects aren’t making it into the pipeline as sellers are unable to break through the noise and establish contact and credibility.
And when deals do make it into the pipeline, they are often stuck because customers have no reason to take action and make a decision.
Many organizations fail to seize the digital selling opportunity.
Create connections with more buyers by building a powerful digital presence that shows how you can help with their most painful business challenges?
Personalize the messages you send buyers–in a way that instantly differentiates you from the spam and the noise?
Lead more memorable and compelling virtual sales conversations, using strategies and techniques that capture and hold attention, and create real dialogue?
When you earn the CISP, you exhibit to your prospects, colleagues, and employer that you have the critical skills and competencies required to be an effective inside sales professional.
For the CISP designation, you must demonstrate you meet the high standards set by Emblaze and its Accreditation Board.
You are assessed on your ability to:
Complete ONE of the following instructional options:
Master Digital Selling Course
OR
32 hours of inside sales online or instructor-led training
(e.g., college sales program or boot camp)
Receive an 80% score or higher on two Emblaze CISP
multiple-choice exams
Receive an 80% score or higher on two Emblaze CISP recorded video skills fluency challenges:
(includes 12-month Exchange Membership access)
(includes 12-month Exchange Membership access)
In this training, you will complete self-paced, online modules to:
With Master Digital Selling’s proven approach for learning and applying new competencies, you’ll be able to establish a powerful digital presence, engage in effective virtual sales conversations, and drive buying decisions in your favor.
The self-paced, online training can be completed in roughly 16 hours. Once you’ve completed your online modules, you’ll take your multiple-choice exam and record your video fluency challenge to be scored for Emblaze CISP certification.
Download workbook Complete e-learning Part 1:
Complete e-learning Part 2:
Complete e-learning Part 3:
Download workbook Complete e-learning Part 1:
Complete e-learning Part 2:
Complete e-learning Part 3:
Participants activate the timed reinforcement service, a decision-specific series of mini-boosters designed to refresh your skills on key concepts and receive their sharable eBadge showing program completion.