AA-ISP Malaysia Chapter

The AA-ISP Chapter program offers our member community the opportunity to regularly connect with other, like-minded Inside Sales Professionals. Regional Chapter meetings include discussions, presentations, and networking opportunities.

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Chapter President:

Ding Hooi Ting

Ding Hooi Ting

Universiti Teknologi PETRONAS
Associate Professor
Contact Ding Hooi

Dr. Ding Hooi Ting is an Associate Professor at Universiti Teknologi PETRONAS (UTP). He is also the Coordinator of the Master of Business Administration (MBA) in Energy Management program. He also holds the role as the Publication Chair, International Conference on Leadership and Management (ICLM2018), heads the Research taskforce at the department and few important leadership roles.
UTP is part of the PETRONAS, short for Petroliam Nasional Berhad (National Petroleum, Limited), a Malaysian oil and gas company that was founded on 17 August 1974. Fortune 500 ranks PETRONAS as the 75th largest company in the world in 2013, the 12th most profitable company in the world and the most profitable company in Asia.
Prior to joining UTP, Ding Hooi was the Deputy Director of Undergraduate Studies, Head of the Marketing Department, and Chairman of the Academic Progress Committee at Monash University, Sunway Campus.
Ding Hooi was actively involved in many leadership and administrative roles, as well as leading research and innovative teaching. He won the prestigious Pro Vice Chancellor (PVC) Award for Excellence in Leadership (2009), the PVC Award for Excellence in Administration (2010), the PVC Award for Excellence in Research (2011) and the PVC Award for Excellence in Teaching (2009, 2010, 2011).
Ding Hooi holds a PhD in Marketing from the Science University of Malaysia.

Chapter Officers:

Dato' Lee Gaik Cheng

Dato' Lee Gaik Cheng | Vice President - Communication

Putra Medical Centre
Chief Executive Officer

Dato’ Lee Gaik Cheng is the Chief Executive Officer at the Putra Medical Centre, Alor Setar. Putra Medical Centre is not in its 22nd year of operation. It has a total workforce of 400 employees, ranging from senior management down to its auxiliary staff. The centre is 100% owned by Unique Luxury Sdn. Bhd.
Dato' Lee is also the Director of Unique Luxury Sdn. Bhd., the Director of Unique Luxury Holdings Sdn. Bhd. and the Director of Lim Kim Huat Holding Sdn. Bhd.
She holds a Master of Business Administration from the University of Southern Queensland, Australia. She is also the International Registered Certificated Auditor (IRCA), United Kingdom.

Hon Tat Huam

Hon Tat Huam | Vice President, Academic and Recruitment

Putra Business School

Professor Dr. Huam Hon Tat obtained a PhD in Service Marketing, a Master of Business Administration (MBA) and a Bachelor of Applied Science from Universiti Sains Malaysia. He has over 18 years of hands-on experience as a business practitioner. Throughout his career across different industries, He has gained an extensive background in business planning and operation, strategic marketing and sales management.
Dr. Huam teaches marketing research, service marketing, sales management, entrepreneurship, business research methods and marketing management. His research interests include marketing, entrepreneurship, customer relationship management, sales management and consumer behavior. He has published a number of articles in national and international journals as well as presented papers at many national and international conferences.

Shamsul Sulasi

Shamsul Sulasi | Vice President - Strategy

General Manager

Graduated with a Bachelor of Science in Computer Science in 1997 from University of Illinois at Urbana-Champaign, US.
Shamsul started his PETRONAS journey in 1998 as an Executive, Computing Facilities for PCSB Sarawak Operations.
With almost 15 years of experience in various roles and functions in Strategy Development and Business Planning at Regional, Divisional and International levels, he was tasked to lead the newly setup Upstream International Planning in 2015. It was during this period that he earned an MBA in Energy Management from University Teknologi PETRONAS. In 2016, he joined Corporate Strategy Planning and led the PETRONAS Scenario Planning 2036 Divergence Team.
During his tenure as Head, PAC Governance & Management of MPM in 2017, he led a diverse team of expertise from PETRONAS and Shell in the MLNG Satu PSC DDA
Currently, he heads the Risk Management, MPM, as well as Adjunct Lecturer to Universiti Teknologi PETRONAS.

Azizah Md yusof

Azizah Md yusof | Coordinator - Event and Training

Universiti Utara Malaysia

Dr Azizah Md Yusof has vast experiences teaching in higher education. She started her career as a lecturer at Universiti Utara Malaysia in 1997. She is highly involved in organizing conferences, workshops as well as writing and publication. She obtained her PhD in Economics in 2017.

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Aug 19th, 2019 AA-ISP Malaysia Chapter: Using PLS-SEM in Decision Making Register Now

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